Meet our Team
Jiyea Ahn | Co-Founder & Experiential Strategist
With a professional background as an announcer and a degree in media communications, Jiyea is an expert in captivating audiences. She is the architect of our "Third Space" experiences, using her unique "photographer's eye" to design the artistic, shareable moments that bring a digital brand to life. Her global US/Korean perspective ensures every project is futuristic and culturally resonant.
Melanie Simmons | Co-Founder & Creative Director
Melanie is the visionary aesthetic force for The Hiroba Project. Her background in Fashion Design, Merchandising, and fashion show production gives her an expert's eye for branding and environmental design. With high-stakes experience in both New York and Hawaii, she translates digital trends into tangible, artistic installations. Her global US/Korean perspective ensures every pop-up is a futuristic and visually stunning statement.
Pedro Kataku | Co-Founder & Global Vendor Relations Manager
Pedro is the logistical and relational core of The Hiroba Project. With a professional background in high-stakes logistics and a degree in Psychology, he masters the complex, human-centric challenge of building our global vendor network. His deep international experience, including three years in Korea, and his focus on global collaboration make him our expert in connecting clients with the perfect, high-quality partners to bring any creative vision to life, anywhere in the world.